The Most Important Brand Awareness Research Tools
Brand awareness research helps companies identify how people perceive their brands and products. It also helps [...]
Benchmarking Competitors for Success
Benchmarking Competitors for Success To benchmark your business, you need to compare yourself to others in [...]
Competitor Benchmarks: What They Are and How to Use Them
Competitor Benchmarks: What They Are and How to Use Them The best way to learn how [...]
How Effortless Is Your Customer Journey?
How Effortless Is Your Customer Journey? Customer journeys are often complex and difficult to manage. But [...]
Team Picks – Focus Groups by Sam
Hi there – My name is Sam, and I'm a member of [...]
Why Focus Groups are Still Important Today
Why Focus Groups are Still Important Today Focus groups are an effective way to gather feedback [...]
Creating an effective discussion guide for your focus groups
Creating an effective discussion guide for your focus group The most important part of conducting any [...]
5 Ways to Conduct Focus Groups for Your Business
What is a focus group? Focus groups are used by businesses to gain insight into customer [...]
Conduct Video Mystery Shopping
Many companies conduct Video Mystery Shopping, have you? You may have thought about conducting video mystery [...]
Monitoring Team performance
Does your sports team monitor their performance so they can improve? If you want to improve at [...]