There are two main types of qualitative research: Focus groups and one-on-one interviews. Both of these qualitative research methods are usually conducted face-2-face, however, one-on-one interviews can be carried out via phone or video call.
A moderator, or professional interviewer, typically conducts sessions for both of these qualitative research methods. In a focus group, people are questioned as a group. In one-on-ones, the moderator speaks with one person at a time for an assigned timeslot.
The moderator uses a discussion guide during both types of interviews. The guide is essentially a detailed questionnaire. It provides the moderator with specific instructions on what to ask, how to ask it and the amount of time that should be spent on each question.
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