In insight driven organisations, customer insight drives growth, improves customer loyalty, and reduces business risk. Whatever your type of organisation, customer insight is crucial if your business goals are to be achieved and the needs of your customers are to be met.
Customer insight requires more than the collection of the feedback data, it requires analysis of the insight to develop a full understanding of your customers, which if acted upon, has the potential to benefit both your organisation and your customer.
An organisation should be driven by the constant concern for its customers and the want to gather regular feedback. The ethos of creating a customer-first culture must be adopted throughout the whole organisation, and not limited only to those who are customer facing.
Why My View?
How many times do you hear someone say, “In my view…”?
Everyone has an opinion or a view, especially your customers. Capturing their thoughts and feedback is crucial to your business growth and customer retention.
Our Customer Research Solutions
Online Review Management
Rate My Service
My View Research
Our online reporting platform and app allows for clear insight and analysis into each element of the research programme; permitting all stake holders to drill down into hierarchical, historical and geographical data.
‘I have been working with My View Research since January 2020, where they have been carrying out our national mystery shopping programme. I find their Project Management team very responsive and hands on, and their mystery shoppers are to a high standard. It’s great to be working with a company who see’s and understands our values and who provides a high-quality product with a quick turnaround.’