No-one has eyes everywhere overseeing every element of your business. You can only control so much of what customers see, hear or think about your brand. How about I tell you I could help ease some of that worry and make life easier for you? Online Review Management is a tool designed to make your [...]
This year has been challenging for all businesses, however, we have worked incredibly hard to make sure that we can service our clients and support them with all of their business needs and requirements during these unprecedented times. During lock-down we were given the gift of time. Time to reflect and think about where [...]
At My View Research, we offer businesses the chance to develop through engagement with their staff via employee panels. Your team are asked a series of questions relating to the company and we collate the results into meaningful analysis and outcomes. What does an employee panel do for your business and who will benefit? Is [...]
Why is brand important When considering a company's brand does this just mean the logo and colours of their signs and packaging? Whilst that initial visual cue to customers starts to work on the brain, what it really means to customers beyond the design and aesthetics is key. That logo represents everything that is perceived [...]
Why should businesses carry out customer panels? Customer Panels are a great approach to gathering in depth research from your prospective or current customers. You may be launching a new product or service and need to carry out market research, or you may wish to gather insight from your current customers on the level of [...]
Surveys, do we really want to know what our staff and customers really think? In an ever-changing market, there is no room for companies to get complacent either in the day to day running of the business or how their brand is perceived. It is critical to receive current feedback for continued success and we [...]
So why bother with mystery shopping and how important is it for your brand? The answer is extremely important if you want to stay relevant and continue to evolve and adapt for your market. Let’s explore how this works instore for the retail brand. What does the mystery shopper assess? When customers cross the threshold [...]
Many businesses invest in mystery shopping as a tool to evaluate customer experience. Mystery shopping is a very effective measurement tool as it allows you to replicate a real customer enquiry and create a measurement criteria, based on your sales process and training programme. Mystery shopping can take place face-2-face, via phone or online to [...]
In light of COVID-19, businesses are having to put measures in place for the safety of their staff and their customers. But what do your team think about how you have handled the pandemic as their employer, and the measures that you have put in place for their safety? Staff satisfaction is key to retaining [...]
Customer service is still at the forefront of everyone’s mind, even during these unprecedented times. How businesses cope with fewer staff members and social distancing measures will have an impact on the level of service they deliver to their customers. Pre COVID-19, many businesses had customer experience (cx) programmes in place to measure the level [...]
