A fter almost 4 months the shops are finally open! It’s not just the chance to browse through goods, the shops reopening is a positive step forward in the government's roadmap out of lockdown. Alongside gyms and hairdressers, shops finally opening feels like a slice of normality. But the reopening won’t come without its challenges, [...]
c ovid-19 may have disrupted your customer research plans for 2020 and the start of 2021 however, having a strong customer research strategy is imperative to the success of your business. Knowing exactly what your customers think about your product or service, and the level of customer service they receive when interacting with your front-line [...]
The shopping landscape has changed perhaps forever. If you cannot order it and find out how it works online, then your product or service will become redundant. This is all about the customer experience on your website. Perhaps before it was just a place where you add items or a service to a basket, [...]
With the rise of online car buying platforms like Haycar and Cazoo, it raises the question if the current model of physical dealer premises will soon become an element of the past. The short answer to that question, is no. Market research consultancy, My View Research, carried out an independent study into consumer car [...]
Market research describes the process of gathering information that will be used to confirm consumer's needs. This is carried out in an organised specific way that should form part of the business strategy and enables companies to remain competitive. There are multiple ways to carry this out depending on what the business needs to discover. [...]
Market Research We have all come across the term market research before. The most visible kind of research is mystery shopping or people on the high street with tablets asking questions. It can also happen over the phone or online but if you’re a business, how do you identify whether it's appropriate for you? Why [...]
What is a consultancy? A market research consultancy differs from the more traditional concept of market research carried out by phone or face to face on the high street. A consultancy offers a professional service delivering expert advice on market research. It really is a buyers' market and with companies having a presence across [...]
