Customer Research Strategy 2022At My View Research we have won several new clients who we are working with to develop their customer research strategies for 2022. Covid-19 may have disrupted your customer research plans for 2020 and 2021, however, having a strong customer research strategy is imperative to the success of [...]
We asked an experienced senior manager with over thirty years experience managing Mystery Shopping companies, what they think are the areas to look out for when selecting a Mystery Shopping provider. The response was as follows: In todays market there are a number of important factors. Technology advances so quickly, [...]
Does your customer service suffer during high-profile sales events? The UK Black Friday event is scheduled for Friday November 26th, retailers are going to be busy as this Black Friday event is four Fridays before Christmas, if you count Christmas Eve. Data reported by the Guardian suggests that UK shoppers are expected to spend [...]
Property Industry Video Mystery Shopping Reports suggest that house prices in the UK are set to rise 3.5% a year between 2022 and 2024. They also suggest that more homes will be sold in 2021 than any other year since 2007. Due to the nature of more working from home and flexible working [...]
F inding out what a good care home looks like can help people make choices about their, or their relatives care. It can also help them understand what they should be able to expect from a service they may already use. No person would actively explore a care home with no, or bad, reviews. Have [...]
A fter almost 4 months the shops are finally open! It’s not just the chance to browse through goods, the shops reopening is a positive step forward in the government's roadmap out of lockdown. Alongside gyms and hairdressers, shops finally opening feels like a slice of normality. But the reopening won’t come without its challenges, [...]
c ovid-19 may have disrupted your customer research plans for 2020 and the start of 2021 however, having a strong customer research strategy is imperative to the success of your business. Knowing exactly what your customers think about your product or service, and the level of customer service they receive when interacting with your front-line [...]
The shopping landscape has changed perhaps forever. If you cannot order it and find out how it works online, then your product or service will become redundant. This is all about the customer experience on your website. Perhaps before it was just a place where you add items or a service to a basket, [...]
With the rise of online car buying platforms like Haycar and Cazoo, it raises the question if the current model of physical dealer premises will soon become an element of the past. The short answer to that question, is no. Market research consultancy, My View Research, carried out an independent study into consumer car [...]
Market research describes the process of gathering information that will be used to confirm consumer's needs. This is carried out in an organised specific way that should form part of the business strategy and enables companies to remain competitive. There are multiple ways to carry this out depending on what the business needs to discover. [...]
