Mystery Shopping Companies and How to Select One

We asked an experienced senior manager with over thirty years experience managing Mystery Shopping companies, what they think are the areas to look out for when selecting a Mystery Shopping provider. The response was as follows: In todays market there are a number of important factors. Technology advances so quickly, [...]

Black Friday and Customer Service

Does your customer service suffer during high-profile sales events? The UK Black Friday event is scheduled for Friday November 26th, retailers are going to be busy as this Black Friday event is four Fridays before Christmas, if you count Christmas Eve. Data reported by the Guardian suggests that UK shoppers are expected to spend [...]

Customer Retention – ‘Customers for Life’

It’s not just good service that will help retain your customers, you also need to keep in contact with them. You probably know this already, but research generally says that acquiring a new customer can cost five times more than retaining an existing customer. If you can gain new customers [...]

Is resident feedback at the heart of your home?

W ith the very challenging times behind us, everyone wants to be looking to the future. With this in mind, we need to be using the knowledge of the last year to improve all services. Have you been speaking to your residents and their relatives to ask them how they found your homes handling [...]

The more you know about your customers, the better the customer experience!

c ovid-19 may have disrupted your customer research plans for 2020 and the start of 2021 however, having a strong customer research strategy is imperative to the success of your business. Knowing exactly what your customers think about your product or service, and the level of customer service they receive when interacting with your front-line [...]

How well are your team handling Virtual Appointments with your customers?

T he first lockdown forced many businesses to look at the way they communicate with each other and their customers, which saw the rise of virtual meetings through platforms like Zoom and Microsoft Teams. Now that we are in lockdown 3.0, this way of communicating has become so normal that it is difficult to image [...]

Online Mystery Shopping

The shopping landscape has changed perhaps forever. If you cannot order it and find out how it works online, then your product or service will become redundant. This is all about the customer experience on your website. Perhaps before it was just a place where you add items or a service to a basket, [...]

Are physical car dealer premises still necessary?

With the rise of online car buying platforms like Haycar and Cazoo, it raises the question if the current model of physical dealer premises will soon become an element of the past. The short answer to that question, is no. Market research consultancy, My View Research, carried out an independent study into consumer car [...]

Market Research Consultancy

What is a consultancy? A market research consultancy differs from the more traditional concept of market research carried out by phone or face to face on the high street. A consultancy offers a professional service delivering expert advice on market research. It really is a buyers' market and with companies having a presence across [...]

Are you offering virtual appointments to your customers?

With the news of a second lockdown, many businesses are continuing to find ways to adapt how they offer their services to customers so that they can continue trading throughout the pandemic. Many car manufacturers and dealer groups have evolved to be able to offer virtual appointments for customers who are interested in a vehicle, [...]

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