Conducting a market research survey can help you understand several aspects of your target market, allowing you to improve the quality of your decisions. This includes anything from understanding your potential market size and audience, to determining the optimal price point for your product or service.
Quantitative research concentrates on a large sample size using close-ended questions to establish feedback with a numerical outcome.
Quantitative survey questions each have a scoring number associated to allow the research to produce an overall score or percentage. Quantitative data can be as simple as the number or percentage of people responding ‘Yes’ or ‘No’ to a specific question, or a scaled question that requires respondents to rate their experience from poor to excellent, as an example.
Quantitative data collection methods include various forms of surveys such as online surveys, paper surveys, mobile and kiosk surveys, as well as face-to-face interviews or telephone interviews.
Talk to our Research Consultants to find out how we can develop a bespoke quantitative market research survey for your business.