Competitor Benchmarks: What They Are and How to Use Them

The best way to learn how other companies in your industry operate is to identify how they deliver their product or service and what their customer service is like. This will give you insight into how they’re doing things, and how you can improve your process or service levels.

Customer Effort Score

Understand what they are.

A competitor benchmark is an objective measure of performance against which you can compare yourself. It’s not just a number; it’s a comparison between two numbers. You might use a benchmark to compare your sales revenue with last year’s, or to see whether your website conversion rate has improved since last month.

Choose the right one for your business.

There are different kinds of benchmarks available, each suited to a particular purpose. For example, there are financial benchmarks such as profit margins, customer satisfaction scores, and return rates. These benchmarks help you understand how well your company is doing financially. Other benchmarks focus on the quality of your products or services. For example, you might use a customer satisfaction score to determine whether customers are happy with your service.

Understand The Basics Of Competitor Benchmarking.

You can also use benchmark data to compare yourself against competitors. This helps you identify where you stand compared to other companies in your industry. It’s important to note that not every benchmark will apply to your business. For example, some metrics only make sense when comparing businesses within the same industry.

Find out more.

Speak to one of our Research Consultants to find out how we can create a bespoke competitor research programme for your business.

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