Does your sports team monitor their performance so they can improve?
If you want to improve at something in life, you can bet that in most cases you will need to measure it, keep accurate records of it and use the information to ensure that you are making some progress regarding improvements.
As anybody who is remotely connected to any sport will know, training, accurate assessment, and evidence-based improvements are the norm. Most football players train regularly, receive feedback, and study their own progress to allow them to set personal goals. Professional cyclists track everything they do. Many amateur cyclists keep a diary or use sophisticated apps such as ‘Strava’, where millions of cyclists monitor everything they do and use that information to improve.
So why do all of these sectors, both professional and amateur, take all this time and trouble to constantly track performance and use that data to improve?
To relate this to sales industry, as an example, if you or your team were in car sales, retail or property sales, how much would your sales or customer service skills improve if you were regularly monitored, provided feedback and set personal goals?
My View Research conducts mystery shopping for many national and international brands. This is done through both report based mystery shopping, covert video mystery shopping, telephone mystery shopping or online mystery shopping. Any way that a customer can interact with your brand, can be replicated into a mystery shop enquiry.
Many companies are still very hesitant about mystery shopping as a form training and development. But why? Would a sports professional say to their manager ‘I don’t like to be monitored or have my performance securitised’, if you came across a sports professional that adopted that way of thinking, do you think they would be a winner? Of course not!