c ovid-19 may have disrupted your customer research plans for 2020 and the start of 2021 however, having a strong customer research strategy is imperative to the success of your business. Knowing exactly what your customers think about your product or service, and the level of customer service they receive when interacting with your front-line [...]
S eeing as the Hospitality Industry was shut down for most of 2020 and early 2021, these scores are surprising. However, it does show that with the small amount of customer research we were able to carry out, the Hospitality Industry did their best to go above and beyond in the short windows of opportunity [...]
H ow do you know your customers are getting a good level of service when they’re on the phone to your front-line team? Do you have the message ‘All of our calls are recorded for quality and training purposes’ on your live customer calls? What do you do with those calls? Many businesses are [...]
T he first lockdown forced many businesses to look at the way they communicate with each other and their customers, which saw the rise of virtual meetings through platforms like Zoom and Microsoft Teams. Now that we are in lockdown 3.0, this way of communicating has become so normal that it is difficult to image [...]
With all new rules and regulations in place for all companies, owners and individuals for work and personal life, there is so much to remember and do to make you “COVID Safe”. All businesses in all industries now have to prove they have taken the measures laid out by the government to be COVID-19 [...]
The shopping landscape has changed perhaps forever. If you cannot order it and find out how it works online, then your product or service will become redundant. This is all about the customer experience on your website. Perhaps before it was just a place where you add items or a service to a basket, [...]
Adapting business with ever changing restrictions and shifting landscape. What is the new normal? How can we recover economically post COVID-19? Will we ever be post COVID-19? Feels like we are stuck in some kind alternate reality or Groundhog Day. We know there were some heavy causalities after the first lockdown with the hospitality, and [...]
With the rise of online car buying platforms like Haycar and Cazoo, it raises the question if the current model of physical dealer premises will soon become an element of the past. The short answer to that question, is no. Market research consultancy, My View Research, carried out an independent study into consumer car [...]
We would like to wish all of our clients and field team a very Merry Christmas!
Market research describes the process of gathering information that will be used to confirm consumer's needs. This is carried out in an organised specific way that should form part of the business strategy and enables companies to remain competitive. There are multiple ways to carry this out depending on what the business needs to discover. [...]
