Brand perception surveys help you understand how your brand is perceived in the mind of your customers and prospective customers. They create an opinion of your brand and how it is considered against your competitors, as well as help you understand who your customers are and what they expect from your brand.
Brand surveys are simple and effective. Customers with an opinion (both good and bad) can respond to targeted quantitative and qualitative questions as well as using reliable metrics such as the Net Promoter Score (NPS) and Customer Effort Score (CES). Areas of focus for your brand survey should include brand awareness, brand perception and brand value.
Talk to one of our Research Consultants to explore how we can create a bespoke brand perception survey for your business.