CAPI Surveys

Gather feedback directly from your customers immediately after they have interacted with your front-line time. CAPI surveys provide several advantages over traditional paper-and-pencil surveys, including increased efficiency, reduced data entry errors, real-time monitoring, and adaptability.

What is a CAPI Survey?

Also known as an Exit Poll, a CAPI survey refers to a Computer-Assisted Personal Interview survey. It is a method of data collection used in market research, social sciences, and other fields to gather information from individuals through face-to-face interviews conducted by an interviewer. In a CAPI survey, the interviewer uses a digital device such as a laptop, tablet, or smartphone to administer the survey questionnaire. The interviewer is located on your business premises and interviews customers as they exit, allowing for real-time feedback.

What is the value of carrying out CAPI Surveys?

CAPI surveys can provide several valuable insights and benefits for businesses.

Here are some of the key reasons why businesses may find value in conducting CAPI surveys:

  1. In-depth Data Collection: CAPI surveys allow for in-depth data collection by enabling interviewers to probe further, ask follow-up questions, and capture nuanced responses. This helps businesses gather comprehensive information about consumer preferences, attitudes, and behaviours.
  2. Real-time Feedback: With CAPI surveys, businesses can receive real-time feedback from respondents. The data collected is immediately available for analysis, allowing companies to make timely decisions and respond quickly to changing market dynamics.
  3. Quality Control: CAPI surveys offer built-in quality control mechanisms. Interviewers can ensure that questions are asked correctly, and data is entered accurately. Error-checking features and validation rules can help maintain data quality and minimise errors.
  4. Adaptability and Flexibility: CAPI surveys can adapt to different respondent profiles and customize the survey flow based on previous answers. This flexibility allows businesses to gather more relevant and personalized information, tailoring their marketing strategies and product offerings accordingly.
  5. Competitive Advantage: By utilizing CAPI surveys, businesses can gain a competitive advantage by staying updated on consumer trends, preferences, and market dynamics. The data collected through CAPI surveys can inform strategic decision-making, product development, and marketing campaigns.
  6. Customer Engagement: The face-to-face nature of CAPI surveys allows for direct interaction with respondents, creating a personalized and engaging experience. This can help build rapport, gather more accurate data, and potentially improve response rates.

Overall, CAPI surveys provide businesses with valuable data, real-time insights, and a deeper understanding of their target audience. This information can drive informed decision-making, improve product offerings, enhance customer satisfaction, and ultimately contribute to business growth and success.

How useful would it be to your business if you received detailed feedback from your customers within 48 hours of their visit to your business? Talk to our team to explore how we can create a bespoke CAPI survey for your business!

If you have a brief, please upload it below:

Please let us know a convenient time for us to arrange a video call...