At My View Research we have won several new clients who we are working with to develop their customer research strategies for 2022.
Covid-19 may have disrupted your customer research plans for 2020 and 2021, however, having a strong customer research strategy is imperative to the success of your business.
Knowing exactly what your customers think about your product or service, as well as the level of customer service they receive when interacting with your front-line teams, allows your business to identify your attention areas. Once you have identified what those are, you can develop your product or service and train your front-line teams to adopt a ‘Customer-First’ approach, resulting in higher sales from repeat business and recommendations.
There are several customer research methods that can complement your 2022 customer research strategy:
Feedback from your customers
Telephone and Online Surveys, also known as CATI Surveys and Voice of the Customer, allow you to gather qualitative and quantitative feedback from your customers. Find out how we can provide detailed feedback from your customers within 7 days of the date of their transaction with your business.
The most effective research is talking to your customers directly. Customer Panels allow you to gather qualitative research from your prospective or current customers. View our options for customer panels –
Measure every touch point of your customer journey by replicating a real customer enquiry to identify how well your front-line teams handle first time enquiries into your business. View our different mystery shopping options
Find out more about our Customer Research solutions at www.myviewresearch.com, or talk to one of our Research Consultants to find out how we can support your business with creating your bespoke 2022 customer research strategy.
The more you know about your customers, the better the customer experience!