Customer satisfaction surveys are an important part of business operations. They allow businesses to learn how well they’re doing in terms of providing good customer service, as well as providing valuable feedback for improving their services.

This article will explain why you need to conduct a customer satisfaction survey, how to design one, and how to use it to make improvements.

Satisfaction feedback from customers


If you’re looking for ways to improve your business, then conducting surveys is a good place to start. It’s also a great way to learn more about your customers’ opinions and needs.

It’s not enough to just ask your customers what they think. You also need to find out why they feel the way they do. If you’re looking to improve your business, then you should take the time to understand your customers’ and what is important to them as a consumer.

Know Your Audience

Surveys should be tailored to the needs of your particular audience. If you’re running a restaurant, you might ask questions about food quality, cleanliness, and other aspects of dining out. On the other hand, if you run a retail store, you might ask questions related to shopping experiences.

Understand Their Needs

Once you’ve identified your survey’s purpose, you need to understand your audience. What do they care about? How will they react when they receive bad news? You’ll also want to consider how you would like us to collect the data, via telephone (CATI) surveys or online (VoC) surveys.

Design a Questionnaire That Works

There are many reasons why you might want to conduct a customer satisfaction survey. First, you want to learn more about your customers’ experiences with your company. Second, you want to make sure that your employees are providing excellent customer service. You may also want to reach out to past or lost customers which may reveal trends in footfall.

Conduct the Survey

At My View Research we conduct thousands of customer surveys which gather detailed feedback directly from your customers. You can ask questions such as “How would you rate our customer service?” or “What do you like/dislike about our products?”.

They also provide an opportunity for your employees to see how well they’re doing at serving your customers. You can use surveys as part of regular employee performance reviews, or you can send out one-time surveys when you need to find out something specific. All results are available on our portal and App.

Speak to one of our Research Consultants to find out how My View Research can create bespoke customer surveys for your business.
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