Brand standards audits ensure that your brand is consistent by measuring compliance across all locations. This includes everything from general housekeeping conditions to the correct marketing material in place.
Why Should You Do a Brand Audit?
If you’re not sure what a brand standards audit entails, here are some reasons why you should consider doing one:
It helps you identify any inconsistencies between your brand locations.
It ensures that your brand is consistent with your business goals.
It makes it easier to communicate your message consistently across all platforms.
It helps you avoid confusion among customers who see different versions of your brand.
What Is a Brand Standards Audit?
A brand standards audit is a process that involves reviewing your company’s brand guidelines, policies, health and safety and other materials to ensure that they are being followed.
How Can Brands Benefit from a Brand Audit?
Brand audits help companies identify areas where they need to improve their branding efforts. They also provide insight into what makes your brand unique and memorable. In addition, brand audits can help you understand how your brand is perceived by consumers and potential customers.
How to Conduct a Brand Audit
An effective brand audit will take place at different stages throughout the life cycle of your brand. It begins with understanding who your customer is and what motivates them to buy your products or services. Next, you must determine what your brand stands for and how it communicates to your customers. Finally, you must ensure that your brand is consistent and aligned across all channels.
Why You Should Do a Brand Standards Audit
The purposes of a brand standards audit is to establish compliance or non-compliance against your brand or retail guidelines. Once you understand where your brand currently stands, you can adjust as needed.
Speak to one of our Research Consultants to find out how My View Research can create a bespoke brand standards audit for your business.