Many businesses invest in mystery shopping as a tool to evaluate customer experience. Mystery shopping is a very effective measurement tool as it allows you to replicate a real customer enquiry and create a measurement criteria, based on your sales process and training programme. Mystery shopping can take place face-2-face, via phone or online to [...]
In light of COVID-19, businesses are having to put measures in place for the safety of their staff and their customers. But what do your team think about how you have handled the pandemic as their employer, and the measures that you have put in place for their safety? Staff satisfaction is key to retaining [...]
Customer service is still at the forefront of everyone’s mind, even during these unprecedented times. How businesses cope with fewer staff members and social distancing measures will have an impact on the level of service they deliver to their customers. Pre COVID-19, many businesses had customer experience (cx) programmes in place to measure the level [...]
Regardless of which industry you are in, customer feedback is invaluable to the development of your team and your business. Getting this feedback immediately, to allow you to make real time change, is even more valuable. After transacting with a customer, feedback ideally needs to be gathered within the next 7 days for the [...]
Social media reputation management is the process of tracking, monitoring and ultimately eliminating negative social media material about your brand. If done properly, social media reputation management builds your credibility to customers, which strengthens their trust in your brand. In this digital age of everything being accessible online comes the added pressure of how [...]
With the majority of retail locations having opened their doors again throughout June, many are wondering what measures have been put in place for their safety. Is it going to be possible to social distance and how many staff members are actually going to put the measures into practise? The measures that businesses are [...]
With the impact of Covid-19, you or your team may be experiencing working from home for the first time. Working from home, if managed in the right way, has many advantages. When you discover the right routine that works for you, you may find you are more productive and can manage your workload around your [...]
The coronavirus is creating complications for many businesses. With few people wanting to leave their homes or visit public places, businesses are experiencing a notable drop in footfall and sales. The health and safety of employees and customers is the highest priority, which is resulting in businesses having to temporarily close, require employees to work [...]
Customer Panels are a great approach to gathering in depth research from your prospective or current customers. You may be launching a new product or service and need to carry out market research, or you may wish to gather insight from your current customers on the level of service being provided, or the quality of [...]
The customer is always on a journey. Sometimes that journey is not a pleasant one and can cause distrust, for brand reputation to be damaged, and for a customer to turn away completely from the brand. In other cases, it is a completely harmonious and comfortable journey, where all aspects of the process are understood, [...]
