The shopping landscape has changed perhaps forever. If you cannot order it and find out how it works online, then your product or service will become redundant. This is all about the customer experience on your website. Perhaps before it was just a place where you add items or a service to a basket, [...]
Adapting business with ever changing restrictions and shifting landscape. What is the new normal? How can we recover economically post COVID-19? Will we ever be post COVID-19? Feels like we are stuck in some kind alternate reality or Groundhog Day. We know there were some heavy causalities after the first lockdown with the hospitality, and [...]
With the rise of online car buying platforms like Haycar and Cazoo, it raises the question if the current model of physical dealer premises will soon become an element of the past. The short answer to that question, is no. Market research consultancy, My View Research, carried out an independent study into consumer car [...]
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Market research describes the process of gathering information that will be used to confirm consumer's needs. This is carried out in an organised specific way that should form part of the business strategy and enables companies to remain competitive. There are multiple ways to carry this out depending on what the business needs to discover. [...]
Market Research We have all come across the term market research before. The most visible kind of research is mystery shopping or people on the high street with tablets asking questions. It can also happen over the phone or online but if you’re a business, how do you identify whether it's appropriate for you? Why [...]
What is a consultancy? A market research consultancy differs from the more traditional concept of market research carried out by phone or face to face on the high street. A consultancy offers a professional service delivering expert advice on market research. It really is a buyers' market and with companies having a presence across [...]
With the news of a second lockdown, many businesses are continuing to find ways to adapt how they offer their services to customers so that they can continue trading throughout the pandemic. Many car manufacturers and dealer groups have evolved to be able to offer virtual appointments for customers who are interested in a vehicle, [...]
Did you know that 61% of shoppers read online reviews before making a purchase? Today's reviews are more influential than ever, so it is even more important for reviews to be positive and those that aren’t positive, need to be addressed quickly. If someone has had a bad experience with a product or a service [...]
Why do we need reviews? Reviews are important. They give you real people's opinions on how something works or what it does that gives the consumer real value. A company website or product info will give you an overview but how something feels or works in real terms is so valuable. On many sites [...]
