Meet our team!

Madelaine Cook
Founder & CEO

With over 20 years’ experience within the market research industry, Madelaine has a wealth of knowledge designing bespoke research programmes, across a wide range of industries, for some of the worlds most recognised brands. As well as being our Founder & CEO, Madelaine still plays an active role as our Lead Research Consultant to allow our clients to utilise her knowledge and expertise when designing their bespoke research programmes.

Head of Commercial & Finance

Joining the team in January 2020, John is responsible for all commercial, legal and contractual matters within the business. John brings a wealth of experience from previous Commercial Director roles within the market research industry.

Client Services Director – Mystery Shopping

Joining the team in January 2020, Crystal oversees the day-to-day running of the business including the management of our processes, systems and software, onboarding and training of all new team members. With over 12 years’ experience managing research projects, Crystal is also involved in pitching to prospective clients and managing the set-up and onboarding of new clients.

Head of Design & Marketing

Joining the team in January 2020, Sarah is responsible for our brand strategy and all marketing related activities including social media, direct marketing, our corporate website and SEO. Sarah has an extensive background in marketing and graphic design and over 9 years’ experience within the market research industry.

Research Manager

Joining the team in March 2020, Kelly is the project lead for our Vertu Motors account. Kelly has over 8 years’ experience managing research projects within the automotive industry.

Research Manager

Joining the team in February 2020, Sammy manages a portfolio of clients that sit mainly within the property industry. Sammy has 4 years’ experience managing research projects and brings a wealth of experience from her background in hospitality.

Research Manager

Joining the team in March 2020, Sam manages a portfolio of clients across a range of industry sectors. Sam has over 28 years’ experience within the research industry, starting her career client side before moving agency side in early 2019.

Research Manager

Joining the team in September 2022, Lyndsay is the project lead for our Barratt Developments account. Coming from a banking and finance background, Lyndsay has a wealth of experience in client management and knows what it takes to deliver exceptional customer service.

Research Manager

Joining the team in September 2022, Nicola is the project lead for our Wren Kitchens account. Nicola brings with her a wealth of experience from her background in telecoms research.

Research Assistant

Joining the team in July 2022, Steph supports her project manager, Kelly, with the day-to-day administration involved in managing her client portfolio.

Research Assistant

Joining the team in September 2021, Tamara supports her project manager, Sammy, with the day-to-day administration involved in managing her client portfolio

Telephone Researcher

Caroline joined our field research team in May 2022 and became a member of our core head office team in January 2023. Caroline has joined as a research assistant supporting her research manager, Sam Newsom, with conducting telephone research surveys as well as any administration activities for Sam’s client portfolio.

Field Operations Manager

Stephen is our first regional controller to join the team in May 2022. Stephen brings a wealth of management and recruitment experience from the travel and retail industries.

If you are based within the Midlands or East Anglia and would like to know how you can take part in research projects, contact Stephen at stephen.faulkner@myviewresearch.com.