Online surveys, also known as Voice of the Customer (VoC) surveys, are a market research technique designed to establish verbatim feedback from current, past or lost customers. This questionnaire and written style of survey allows for in-depth analysis into the feedback provided, identifying keys areas of focus for your business.
Online surveys are the best way to target a large audience to establish key trends and feedback on how well you deliver your product or service to the end-user. Using online surveys, you are able to clearly define your audience demographic for each particular survey type.
Online surveys typically consist of both qualitative and quantitative research steps. These surveys can be used during your customers lifecycle, to better understand their wants and needs, after a sale has been completed, to gather feedback, or prior to the launch of a new product or service to obtain key input and feedback from your target audience.
Each online survey is developed bespoke for clients, based on their research criteria and expectation of the analysis and data output.