Start by asking yourself what makes your brand unique.

Once you have an idea of what makes your brand different, ask yourself why people would choose your brand over others. What do you offer that other brands don’t? Why should customers choose your brand over another?

Find out who your target audience is.

You need to understand who your target audience is before you start building your brand. This will help you determine what kind of content you should produce and where you should focus your efforts.

Determine what your brand stands for.

Once you have determined your target audience, you need to figure out what your brand stands for and what makes it unique. What do people say about your brand when they talk about it? Do people think your brand is trustworthy? Is your brand fun? Does your brand make people feel good? If not, why not?

Create a list of keywords related to your brand.

You should also consider the words used by your brand competitors. This will help you understand what terms people use to describe your brand. It will also give you an idea of what people are saying about your brand online.

Find out more.

Talk to one of our Research Consultants to find out how My View Research can design a bespoke brand research study for your business.

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