he first lockdown forced many businesses to look at the way they communicate with each other and their customers, which saw the rise of virtual meetings through platforms like Zoom and Microsoft Teams. Now that we are in lockdown 3.0, this way of communicating has become so normal that it is difficult to image that we haven’t always operated this way.
Many businesses are adapting to be able to offer their customers Virtual Appointments, or Virtual Viewings, so that they can carry on with some sort of business as normal. From designing a bespoke kitchen to viewing a car or a house, most interactions, and even purchases, can be made via a virtual experience.
The challenge for businesses is how well their team are conducting Virtual Appointments or Viewings, and if they are making this process as seamless as possible for their customers. The more challenging the process and lack of effort from your sales team, the less likely customers will interact with your business virtually, so will be more likely to wait until they can visit you in person.