3. The Latest Online Reporting Technology
The majority of companies are looking for a research agency that uses the most modern, efficient, and advanced online reporting technology. The online reporting platform has to be intuitive and easy to use to drive engagement with the analysis and insight. Allowing for different reporting options such as hierarchical, geographical, location ranking and wave on wave comparison, provides analysis that makes it easy to identify areas of strength and areas of improvement. Providing an action plan functionality also allows companies to close the loop on the research, after it has been reviewed and debriefed with the relevant team members.
The most essential functionality is the ease of accessing this information. If your chosen research agency has a reporting app, you will be able to access your mystery shopping results anytime, anywhere, as the results are uploaded in real time. Alerts notifying you when your latest mystery shop results are available are essential to support with manging your time to review the data.