The customer experience is an important part of any business. It’s also something that many businesses struggle with. In this article, we’ll look at how to measure the level of familiarity between your customers and your brand.
Ask them what they think about your company.
One of the easiest ways to find out how familiar your customers are with your brand is to ask them directly. If you operate a retail store, you might ask your customers what they think about your products. Or if you sell online, you might ask them what they think about the website.
Ask them what they like about it.
Once you’ve asked your customers what they think of your product or service, you need to understand why they like it so much. This will help you improve your customer experience and make sure you’re providing the right kind of support.
Ask them what they don’t like about it.
It’s easy to assume that people love everything about your company, products, services, and employees. However, there are some things that people might not like about your brand. If you ask them directly, you’ll find out what those things are.
Ask them why they chose your product or service over others.
People choose brands based on a variety of reasons. They may choose one because it’s familiar, affordable, convenient, or offers good value. Or they may choose another because it’s new, has a unique feature, or appeals to their values. Whatever the reason, you need to understand why people choose your brand so you can make changes to improve your customer experience.
Ask them what they would change about your company.
If you ask your customers what they would change about the company, you will learn more than just what they think about your product or service. You will also find out what they love about your brand and what they hate. This insight will help you improve your products and services, as well as your communication with your customers.
Talk to one of our Research Consultants to find out how My View Research can design a bespoke brand research study for your business. To find out more about our research solutions, visit www.myviewresearch.com
