Customer and employee panels are a great approach to gathering in depth research from your prospective or current customers, as well as your employees.

For Customer Panels, you may be launching a new product or service and need to carry out market research, or you may wish to gather insight from your current customers on the level of service being provided, or the quality of your service or product. You may already have your own list of participants who can take part in your market research panels, but if you don’t, My View has a broad demographic of customers profiles that can used for different research projects.

For Employee Panels, you may be exploring or going through a company restructure and are looking for employee feedback, or you may want to get in-depth feedback from your employees to find out how they feel about working for your company, and highlight actionable areas for improvement.

Customer or employee panels can be carried out in a number of different ways to best suit the requirements of the data output and also the profile of your target audience.



Online Panels

Also known as virtual panels, online panels are a cost-effective way of reaching a desirable number of participants in a short time frame. You can schedule a number of short online panels within one day, asking multiple participants to register to specific time slots. The insight can then be gathered and processed immediately after each session.



Focus Groups

Surveys to past customers is a valuable way to establish why a customer has stopped using your product or service. Their feedback could establish if it was as a result of poor customer service, no longer value for money or that they have found a better solution elsewhere. Identifying this information is invaluable to the longevity of your business and will enable you to focus on those key areas that are impacting your customer retention.



One-2-One Panels

One-2-one panels are 30-45-minute individual face-2-face interviews with a select number of participants. This form of panel is a great way to gather in depth insight from the participant, based on the feedback that they provide to each discussion topic. A detailed analysis report can be complied per participant, or per group of participants taking part in a number of panels.

Talk to our team to find out how we can develop a bespoke customer or employee panel for your business and unlock valuable insight.

Customer & Employee Panels

Talk to our team to find out how we can develop gather research from your prospective or current customers, as well as your employees.