Computer-assisted telephone interviewing (CATI) is a telephone surveying technique used to establish detailed feedback from your current, past or lost customers.
“I have been working with the My View Research team for over three year and they manage a number of telephone surveys for us. It is crucial for us that the telephone researchers come across as professional, knowledgeable, interested and caring – our customers must see these calls as a positive part of our service which matches our own brand values. I have been very impressed with My View Research; they are lovely people to work with and have handled every new task (however complex) very professionally. We have worked together to improve the quality of feedback and they achieve very good response rates and excellent depth of detail in their survey responses. I have recently recommended them to another part of the business and I have total confidence in them providing the service needed.”