Primary vs Secondary Data: What’s the Difference?
Primary vs Secondary Data: What's the Difference? When conducting research, it's important to understand the difference [...]
Why Conduct Customer Focus Groups?
A well-planed and developed Customer Focus Group can achieve valuable insight into both products and customer [...]
Would people choose your Care Home?
F inding out what a good care home looks like can help people make choices about their, [...]
How Mystery shopping can be used as a tool
How well do your front-line teams interact with your customers? Your staff on the front [...]
Onsite Mystery Shopping
A fter almost 4 months the shops are finally open! It’s not just the chance to browse [...]
How well are your team handling Virtual Appointments with your customers?
T he first lockdown forced many businesses to look at the way they communicate with each other [...]
Online Mystery Shopping
The shopping landscape has changed perhaps forever. If you cannot order it and find out how [...]
Are physical car dealer premises still necessary?
With the rise of online car buying platforms like Haycar and Cazoo, it raises the question [...]
What is Market Research?
Market research describes the process of gathering information that will be used to confirm consumer's needs. This [...]
What are the reasons for Market Research
Market Research We have all come across the term market research before. The most visible kind of [...]