Why Conduct Customer Focus Groups?

A well-planed and developed Customer Focus Group can achieve valuable insight into both products and customer service. These insights can then go on to form part of a business improvement strategy that will enable your management team to make improvements to the business based on real customer feedback. Qualitative Research [...]

Would people choose your Care Home?

F inding out what a good care home looks like can help people make choices about their, or their relatives care. It can also help them understand what they should be able to expect from a service they may already use. No person would actively explore a care home with no, or bad, reviews. Have [...]

How Mystery shopping can be used as a tool

How well do your front-line teams interact with your customers? Your staff on the front line are the first point of contact for any customer enquiring into your business, essentially, they are your brand. If a member of staff doesn’t handle a customer in a professional way, that customer will have a lasting [...]

Onsite Mystery Shopping

A fter almost 4 months the shops are finally open! It’s not just the chance to browse through goods, the shops reopening is a positive step forward in the government's roadmap out of lockdown. Alongside gyms and hairdressers, shops finally opening feels like a slice of normality. But the reopening won’t come without its challenges, [...]

How well are your team handling Virtual Appointments with your customers?

T he first lockdown forced many businesses to look at the way they communicate with each other and their customers, which saw the rise of virtual meetings through platforms like Zoom and Microsoft Teams. Now that we are in lockdown 3.0, this way of communicating has become so normal that it is difficult to image [...]

Online Mystery Shopping

The shopping landscape has changed perhaps forever. If you cannot order it and find out how it works online, then your product or service will become redundant. This is all about the customer experience on your website. Perhaps before it was just a place where you add items or a service to a basket, [...]

Are physical car dealer premises still necessary?

With the rise of online car buying platforms like Haycar and Cazoo, it raises the question if the current model of physical dealer premises will soon become an element of the past. The short answer to that question, is no. Market research consultancy, My View Research, carried out an independent study into consumer car [...]

What is Market Research?

Market research describes the process of gathering information that will be used to confirm consumer's needs. This is carried out in an organised specific way that should form part of the business strategy and enables companies to remain competitive. There are multiple ways to carry this out depending on what the business needs to discover. [...]

2021-01-11T15:34:17+00:00December 22nd, 2020|Categories: Market Research, Market Research Consultancy|0 Comments

What are the reasons for Market Research

Market Research We have all come across the term market research before. The most visible kind of research is mystery shopping or people on the high street with tablets asking questions. It can also happen over the phone or online but if you’re a business, how do you identify whether it's appropriate for you? Why [...]

Market Research Consultancy

What is a consultancy? A market research consultancy differs from the more traditional concept of market research carried out by phone or face to face on the high street. A consultancy offers a professional service delivering expert advice on market research. It really is a buyers' market and with companies having a presence across [...]

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