My View Research

This year has been challenging for all businesses, however, we have worked incredibly hard to make sure that we can service our clients and support them with all of their business needs and requirements during these unprecedented times. During lock-down we were given the gift of time. Time to reflect and think about where [...]

Be a Brand Ambassador

Why is brand important When considering a company's brand does this just mean the logo and colours of their signs and packaging? Whilst that initial visual cue to customers starts to work on the brain, what it really means to customers beyond the design and aesthetics is key. That logo represents everything that is perceived [...]

Power of Panels

Why should businesses carry out customer panels? Customer Panels are a great approach to gathering in depth research from your prospective or current customers. You may be launching a new product or service and need to carry out market research, or you may wish to gather insight from your current customers on the level of [...]

How can your mystery shopping programme be more cost effective but still provide valuable insight? 

Many businesses invest in mystery shopping as a tool to evaluate customer experience. Mystery shopping is a very effective measurement tool as it allows you to replicate a real customer enquiry and create a measurement criteria, based on your sales process and training programme. Mystery shopping can take place face-2-face, via phone or online to [...]

Do your team feel safe in their working environment?

In light of COVID-19, businesses are having to put measures in place for the safety of their staff and their customers. But what do your team think about how you have handled the pandemic as their employer, and the measures that you have put in place for their safety? Staff satisfaction is key to retaining [...]

How will customer service be measured alongside social distancing?

Customer service is still at the forefront of everyone’s mind, even during these unprecedented times. How businesses cope with fewer staff members and social distancing measures will have an impact on the level of service they deliver to their customers.   Pre COVID-19, many businesses had customer experience (cx) programmes in place to measure the level [...]

How valuable would gathering immediate feedback from your customers be to your business?

Regardless of which industry you are in, customer feedback is invaluable to the development of your team and your business. Getting this feedback immediately, to allow you to make real time change, is even more valuable. After transacting with a customer, feedback ideally needs to be gathered within the next 7 days for the [...]

What is your Social Media Reputation Score?

Social media reputation management is the process of tracking, monitoring and ultimately eliminating negative social media material about your brand. If done properly, social media reputation management builds your credibility to customers, which strengthens their trust in your brand. In this digital age of everything being accessible online comes the added pressure of how [...]

5 Key Questions to ask your Past Customers

Talking to customers that no longer use your product or service is invaluable to the longevity of your business. The feedback gathered will enable you to focus on those key areas that are impacting your customer retention. When instructing an agency to carry out CATI surveys to your past customers, these are our recommended keys [...]

You may need a culture change to become a ‘Customer-First’ Business

If you get the opportunity to read the book ‘That Will Never Work’, it’s about the birth of Netflix and the author is the Co-Founder and first CEO of Netflix, Marc Randolph. It’s an interesting read, with a lot of interesting content. The first being the fact that when they started, they had a seed-capital [...]

2020-02-10T11:45:13+00:00February 10th, 2020|Categories: Customer Experience Programmes, cx, Mystery Shopping|0 Comments
Go to Top