Black Friday and Customer Service

Does your customer service suffer during high-profile sales events? The UK Black Friday event is scheduled for Friday November 26th, retailers are going to be busy as this Black Friday event is four Fridays before Christmas, if you count Christmas Eve. Data reported by the Guardian suggests that UK shoppers are expected to spend [...]

Customer Retention – ‘Customers for Life’

It’s not just good service that will help retain your customers, you also need to keep in contact with them. You probably know this already, but research generally says that acquiring a new customer can cost five times more than retaining an existing customer. If you can gain new customers [...]

How Mystery shopping can be used as a tool

How well do your front-line teams interact with your customers? Your staff on the front line are the first point of contact for any customer enquiring into your business, essentially, they are your brand. If a member of staff doesn’t handle a customer in a professional way, that customer will have a lasting [...]

The more you know about your customers, the better the customer experience!

c ovid-19 may have disrupted your customer research plans for 2020 and the start of 2021 however, having a strong customer research strategy is imperative to the success of your business. Knowing exactly what your customers think about your product or service, and the level of customer service they receive when interacting with your front-line [...]

Call Grading Programme

H ow do you know your customers are getting a good level of service when they’re on the phone to your front-line team? Do you have the message ‘All of our calls are recorded for quality and training purposes’ on your live customer calls? What do you do with those calls? Many businesses are [...]

2021-02-18T11:11:30+00:00February 18th, 2021|Categories: Customer Experience Programmes, cx|0 Comments

How well are your team handling Virtual Appointments with your customers?

T he first lockdown forced many businesses to look at the way they communicate with each other and their customers, which saw the rise of virtual meetings through platforms like Zoom and Microsoft Teams. Now that we are in lockdown 3.0, this way of communicating has become so normal that it is difficult to image [...]

Online Mystery Shopping

The shopping landscape has changed perhaps forever. If you cannot order it and find out how it works online, then your product or service will become redundant. This is all about the customer experience on your website. Perhaps before it was just a place where you add items or a service to a basket, [...]

Are you offering virtual appointments to your customers?

With the news of a second lockdown, many businesses are continuing to find ways to adapt how they offer their services to customers so that they can continue trading throughout the pandemic. Many car manufacturers and dealer groups have evolved to be able to offer virtual appointments for customers who are interested in a vehicle, [...]

My View Research

This year has been challenging for all businesses, however, we have worked incredibly hard to make sure that we can service our clients and support them with all of their business needs and requirements during these unprecedented times. During lock-down we were given the gift of time. Time to reflect and think about where [...]

Be a Brand Ambassador

Why is brand important When considering a company's brand does this just mean the logo and colours of their signs and packaging? Whilst that initial visual cue to customers starts to work on the brain, what it really means to customers beyond the design and aesthetics is key. That logo represents everything that is perceived [...]

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