Why Conduct Customer Focus Groups?

A well-planed and developed Customer Focus Group can achieve valuable insight into both products and customer service. These insights can then go on to form part of a business improvement strategy that will enable your management team to make improvements to the business based on real customer feedback. Qualitative Research [...]

Black Friday and Customer Service

Does your customer service suffer during high-profile sales events? The UK Black Friday event is scheduled for Friday November 26th, retailers are going to be busy as this Black Friday event is four Fridays before Christmas, if you count Christmas Eve. Data reported by the Guardian suggests that UK shoppers are expected to spend [...]

Customer Retention – ‘Customers for Life’

It’s not just good service that will help retain your customers, you also need to keep in contact with them. You probably know this already, but research generally says that acquiring a new customer can cost five times more than retaining an existing customer. If you can gain new customers [...]

Property Industry Video Mystery Shopping

Property Industry Video Mystery Shopping Reports suggest that house prices in the UK are set to rise 3.5% a year between 2022 and 2024. They also suggest that more homes will be sold in 2021 than any other year since 2007. Due to the nature of more working from home and flexible working [...]

Would people choose your Care Home?

F inding out what a good care home looks like can help people make choices about their, or their relatives care. It can also help them understand what they should be able to expect from a service they may already use. No person would actively explore a care home with no, or bad, reviews. Have [...]

How Mystery shopping can be used as a tool

How well do your front-line teams interact with your customers? Your staff on the front line are the first point of contact for any customer enquiring into your business, essentially, they are your brand. If a member of staff doesn’t handle a customer in a professional way, that customer will have a lasting [...]

Why mystery shopping is important for restaurants

T he indoor opening of pubs and restaurants from Monday 17 May has been eagerly anticipated. This means venues are permitted, under the next stage of the government roadmap out of lockdown, to offer indoor dining for groups of six people or two households. Guidance stays in place As businesses, [...]

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