Why Conduct Customer Focus Groups?

A well-planed and developed Customer Focus Group can achieve valuable insight into both products and customer service. These insights can then go on to form part of a business improvement strategy that will enable your management team to make improvements to the business based on real customer feedback. Qualitative Research [...]

My View Research

This year has been challenging for all businesses, however, we have worked incredibly hard to make sure that we can service our clients and support them with all of their business needs and requirements during these unprecedented times. During lock-down we were given the gift of time. Time to reflect and think about where [...]

Power of Panels

Why should businesses carry out customer panels? Customer Panels are a great approach to gathering in depth research from your prospective or current customers. You may be launching a new product or service and need to carry out market research, or you may wish to gather insight from your current customers on the level of [...]

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