With the rise of online car buying platforms like Haycar and Cazoo, it raises the question if the current model of physical dealer premises will soon become an element of the past. The short answer to that question, is no. Market research consultancy, My View Research, carried out an independent study into consumer car [...]
With the news of a second lockdown, many businesses are continuing to find ways to adapt how they offer their services to customers so that they can continue trading throughout the pandemic. Many car manufacturers and dealer groups have evolved to be able to offer virtual appointments for customers who are interested in a vehicle, [...]
Why is brand important When considering a company's brand does this just mean the logo and colours of their signs and packaging? Whilst that initial visual cue to customers starts to work on the brain, what it really means to customers beyond the design and aesthetics is key. That logo represents everything that is perceived [...]
Many businesses invest in mystery shopping as a tool to evaluate customer experience. Mystery shopping is a very effective measurement tool as it allows you to replicate a real customer enquiry and create a measurement criteria, based on your sales process and training programme. Mystery shopping can take place face-2-face, via phone or online to [...]
In light of COVID-19, businesses are having to put measures in place for the safety of their staff and their customers. But what do your team think about how you have handled the pandemic as their employer, and the measures that you have put in place for their safety? Staff satisfaction is key to retaining [...]
With the majority of retail locations having opened their doors again throughout June, many are wondering what measures have been put in place for their safety. Is it going to be possible to social distance and how many staff members are actually going to put the measures into practise? The measures that businesses are [...]
