Surveys, do we really want to know what our staff and customers really think? In an ever-changing market, there is no room for companies to get complacent either in the day to day running of the business or how their brand is perceived. It is critical to receive current feedback for continued success and we [...]
So why bother with mystery shopping and how important is it for your brand? The answer is extremely important if you want to stay relevant and continue to evolve and adapt for your market. Let’s explore how this works instore for the retail brand. What does the mystery shopper assess? When customers cross the threshold [...]
The customer is always on a journey. Sometimes that journey is not a pleasant one and can cause distrust, for brand reputation to be damaged, and for a customer to turn away completely from the brand. In other cases, it is a completely harmonious and comfortable journey, where all aspects of the process are understood, [...]
Customer feedback is a vital component of analysing performance for any company. It is also a way to genuinely listen to your customers, to demonstrate that you care what they feel, and to see how your brand is currently perceived and how it could be better. There are many different ways in which you can [...]
